Membership & Engagement

There are math formulas that solve complex problems. There are science formulas that cure disease. There are formulas that fuel cars and feed people. And there’s a formula for improving lives. It’s a formula for Kiwanis.

The Formula is a member-led, multi-year initiative that focuses on Kiwanis members, investing in the Kiwanis experience and ultimately strengthening membership. It’s an opportunity for Kiwanians like you to shape the future of their clubs and the service that impacts their communities.

The Formula is based on a simple premise: When you love something, you want to share it. When something really matters, you want other people to love it with you. You want it to be more than something you “do”—you want it to be part of your life.

How to reach growth and new clubs. How to make the Formula active: Share it. Love it. Live it.

The Formula is quite simple:

 “Love it” addresses the fact that Kiwanians have unique reasons why they became and remain members. It asks members to draw from what they love about Kiwanis to talk about Kiwanis with others.
“Share it” is what happens when members love their clubs. It’s human nature to tell others about great experiences we’ve had with products, services—even Kiwanis. The “Share it” component of The Formula encourages members to spread the word about their clubs.
   “Live it” is what happens when Kiwanis members strengthen their clubs and, subsequently, increase opportunities for incredible community service. The “Live it” component of The Formula includes everything from proudly wearing a Kiwanis pin or logo to engaging in club activities—especially community service.

The Formula plays an important role in the development of Kiwanis.

This is reflected in the Kiwanis I-Plan.


KI-EF’s The Formula Committee supports districts, clubs and Kiwanians all over Europe to achieve their growth goals.

Here are some useful tips (organization, charter, administration, payment) on new club creation that will help in achieving these goals! You will also find these tips in the five current languages in the same tab under administration new club opening

Further information can be found on the official Formula website and in the download area.